Our Founder

Founder of Smart Strong Sassy

My name is Tiffany Eddy

I believe that we are all Smarter than they we give ourselves credit for.  Stronger than most of us realize, and when we put those two together it allows for us to be Sassy and have the courage to take those necessary risks to reach for our dreams. I hope Smart Strong Sassy helps people understand that they aren't they only one who have faced obstacles and provides courage to reach for THEIR dreams.  

A little bit about me, I am single mom with two terrific kids.  I was a broadcast journalist for years which provided some life-changing opportunities, like traveling to post-genocide Rwanda to report on the prosecution of war criminals and to Cuba to see first-hand what it's like to live in a communist country during an international crisis. I covered numerous first-in-the-nation Presidential Primaries and have interviewed a spectrum of people, from Hollywood stars like Paul Newman, Adam Sandler and Tom Bergeron to media heavyweights like Barbara Walters and Robin Roberts and of course politicians and everyday folks.  I was also honored to be part of a team of journalists who earned the prestigious Edward R. Murrow Award. 

While the accolades, travel and rubbing elbows with famous people has been fantastic, the most meaningful moments for me have always been meeting and interviewing people making a difference in their local communities and telling their stories.

I launched Smart Strong Sassy to empower others by sharing real stories.  A story can be like a big comforting hug.  A well-told story has power and can even change lives. 

When we are honest about our successes and failures, it helps others learn and succeed. I also love that this movement is about giving back and a portion of our sales go to charities that help women and girls.

We invite you to become part of our Smart Strong Sassy community.  We hope you will consider sharing your story - or see one here that helps you on your journey.  Let us know what you think.  We would love your feedback!

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Smart
Having or showing quick-witted intelligence.
Someone who can act on their own accord.
Strong
Able to perform a specified action well and powerfully.
Synonyms: forceful, powerful, vigorous, fierce, possessing skills and qualities that create a likelihood of success.
Sassy
Lively, bold, and full of spirit; feisty.